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ftc affiliate disclosure example

In video, the affiliate disclosure must be at the beginning and on the screen long enough to be read and understood. Importantly, affiliate link disclosures aren’t just a “nice thing” to include on your affiliate site ––  they’re actually mandated by the US Federal Trade Commission. That way, the reader sees the affiliate disclosure and the link at the same time. FTC Disclosure Requirements and Examples for Udemy Affiliates. That means its audience is naturally pretty suspicious, so its affiliate disclosure needs to be pretty watertight! However, they left it to the discretion of the site owners how this is to be implemented. In December 2009, the FTC released Guides Concerning the Use of Endorsements and Testimonials in Advertising The guidelines require that any affiliate who uses reviews, rankings or testimonials to promote products must clearly disclose the fact that they receive compensation for doing so.. MyPC Backup requires all affiliates to comply with these guidelines. This Influencer Disclosure Policy is valid as of (Month) (Day), (Year). Forms C-1 through C-4 are intended for use in notifying an applicant that adverse action has been taken on an application or account under §§ 1002.9(a)(1) and (2)(i) of this part. It’s not as personal as some of the other examples, but it’s a good instance of a brand making sure they cover their bases. A simple link with the anchor text disclosure (or something similar) located in the header, sidebar or footer navigation of your site to a disclosure page is not enough to satisfy FTC disclosure requirements. Trust me, testimonials and affiliate disclosure are the least of your problems. FTC Disclosures for Freebies. They actively suggest superimposing your disclosure message on your post images, Pins, thumbnails, etc. Found inside – Page 445The Privacy Rule gives examples of FIs, such as: a retailer extending credit ... FIs may not directly or through any affiliate disclose to a nonaffiliated ... Even though they’re now owned by The New York Times. If not, there are templates out there, but it looks nice to have something specific to your blog, brand and personality. Found inside – Page 568Until – and if – the FTC Rule is amended , as recommended in the Staff Report ... For example , a franchisor may wish to use the UFOC disclosure format ... They know you may receive financial compensation for recommending the product. So adding a disclaimer shouldn’t feel like you’re creating a negative experience on your blog. The FTC guidance on this is clear, you need to tell your readers about an existing advertising relationship (and this FAQ has more on the subject). While affiliate links are not explicitly mentioned as such in the FTC guidelines, they later released a bunch of clarifications in which they address the issue. No wasted time or effort, “I use these products, and if you buy them I’ll probably earn a small amount of money”. As an authority website in the “prepper” niche, The Prepared exists to help people plan their next moves in the event of a natural disaster or impending zombie takeover. Extra … Straight from the horse's mouth: I’ve read that bloggers who don’t comply with the Guides can be fined $11,000? She also does a great job of making her on-page disclaimer text front and center, at the beginning of posts like so, which is a great way to be as transparent as possible with your audience. Just remember, you must clearly place the text: Affiliate Disclosure Statement. It sounds having a disclosure link in the header or footer of the webpage or burying the disclosure in the privacy, terms, or about us page is good enough to meet Amazon's requirements, but not the FTC's requirements. This is in line with keeping the honesty and transparency in advertising. The FTC recommends that you make them as prominent as possible. Disclosures are important, but they’re not worth spending hours of your blogging time on. Just replace the words "street team" with "affiliate" and you'll see that you have as much of a duty to create and publish affiliate disclaimers … It provides the same clear statement, but also a contextual link to their full affiliate disclosure. In 2009, the FTC ( F ederal T rade C ommission) introduced its guidelines on affiliate disclosure to ensure that consumers were made fully aware of any financial relationship between a website and the products or services they might recommend via endorsements or testimonials. Additional terms. Found inside – Page 480If you're going to be selling on Pinterest as an affiliate for a brand, you have to disclose this information. The Federal Trade Commission (FTC) has strict ... They ensure that your readers fully understand that you will be paid (or have been paid) for sharing the information contained in the post. Welcome to Amazon’s website for associates (the “Associates Site”), where you can manage your affiliate marketing relationship with the relevant Amazon entities as set forth in Schedule 1 (“Amazon” or “us” or similar terms). So while they might seem unnecessary, they’re actually just about providing consumer protection by preventing shady business practices. This can be as simple as including words like “(paid link)” next to your affiliate links, or a hashtag like #ad or #PaidPromotion on Twitter and Instagram. Consumers should be able to notice the disclosure easily. The server responded with {{status_text}} (code {{status_code}}). We chose this one first because most bloggers are Amazon Associates. When affiliate marketers - or other people who might be compensated for mentioning brands and products on the internet - talk about the brands and products which they are paid to talk about, the FTC requires that this relationship is disclosed. However, accepting these products does not influence my decision to mention the business on this blog by virtue of being a gift. Thank you. So you could get away without using one…for years. Disclosures and FTC Guidelines for Mom Bloggers. Ready to start your Mom blog or enhance your existing one? This book is for you! Here are 11 examples of how to disclose affiliate relationships on your blog. Affiliate Disclosure Samples and Advice. 2. Just when it seemed like things were getting quiet with the FTC regarding disclosure and I was thinking that the new administration didn’t care so much about it, a new settlement was announced today regarding commercial endorsements. The following is based on the FTC Disclosure Guidelines of December, 2009 and May 2000, as well as our conversations with the FTC on how those guidelines apply to our particular program. FTC Affiliate Disclosure Requirements and Examples In 2009, the FTC published Guides Concerning the Use of Endorsements and Testimonials in Advertising (the “FTC Guidelines”). Found inside – Page 101disclosure must be made regarding payment or other compensation received for the endorsement. In 2009, the FTC revised these guidelines to include examples ... In this, they talk about conspicuous messaging and disclosure of affiliate links. Examples include information in a telephone book or a publicly recorded document, such as a mortgage or ... person except a financial institution’s affiliate or a person This Appendix contains ten sample notification forms. Since then, the FTC has […] A city you just happen to be visiting soon. In 2009, the FTC decided to lightly regulate this business model. Keep in mind that 99% of consumers won’t have a clue. Our website is supported by our users. Affiliate link disclosure examples Example 1 Disclosure: This is a professional review blog which gets compensated for the products reviewed by the companies who produce them. The Wirecutter is another example of a big brand website doing disclosure well. Joybilee Farm has an interesting disclosure that addresses blogging compliance, as well as the fact that they don’t give out professional health information or advice. FTC and Affiliate Disclosure Statement The disclosure that follows is designed to ensure https://winatweb.com’s full compliance with the Federal Trade Commission’s policy that demands https://winatweb.com be transparent about any and all affiliate relations https://winatweb.com may have on this website. There are no hard-and-fast rules on where affiliate disclosures should go, but the rule of thumb is to make them appear “clearly and conspicuously” on your site. Here’s a hilarious example of an affiliate “disclaimer” by Jonathan Fields: There’s an interesting case study attached to the above link – make sure to give it a read. Regarding understandable language, the FTC says that advertisers should use clear language and syntax. That’s why disclosure is important.”. The actual text of it is very similar to others, “our content contains affiliate links”, except for their second-from-last point – “We do not accept money for reviews”. I’ve seen one affiliate disclosure example that was literally 300 words long. Is it necessary to place affiliate links at the top only? But here’s their exact take on what can happen: If law enforcement becomes necessary, our focus usually will be on advertisers or their ad agencies and public relations firms. Found inside – Page 44( 2 ) Categories of nonpublic personal information you disclose - i ) You satisfy ... The FTC regulations add : " followed by illustrative examples such as ... We’ve been told our free training is actually better than many of the paid courses you can find online. To comply with the Federal Trade Commission (FTC) regulations, your link-level disclosure must be: ... For example, Associates may use Facebook's Branded Content tool. Using any of these hashtags is considered best practice and should keep you on the right side of the FTC’s disclosure guidelines. As we mentioned above, they're good business practice because disclosure builds trust and trust builds customer loyalty. Just tell us the best email address to send your invite to. And similarly, you can help me to earn some money from this free resources website. Definitions "Affiliate" - The business, individual, or entity applying to or participating in the Affiliate Program, or that displays Domain.com's products and services and/or promotions on its website, or other means, using an affiliate tracking code in exchange for receiving a commission from Domain.com for … Use it as an opportunity to stand out, tell more of your story and even make light of the situation, like Carrie Dils does. Which hints at placing it above-the-fold in your content i.e. We try our best to keep things fair and balanced, in order to help you make the best choice for you. If you use these links to buy something we may earn a commission. Is that true? Found inside – Page 458( 2 ) This disclosure document summarizes certain provisions of your ... the franchisor or an affiliate in connection with the proposed franchise sale . Save my name, email, and website in this browser for the next time I comment. Lastly, here are some good examples of longer affiliate disclosure pages from Smart Blogger, Wellness Mama, and Social Media & Coffee. 2607) and of § 1024.14 if the conditions set forth in this section are satisfied. Found inside – Page 182Federal Trade Commission ... By way of example , the Louisiana Insurance ... such advertising material shall disclose the major limitations of such policy ... Do all programs or networks have the exact same rules? They also have a great pre-content disclaimer on posts with some honest-sounding language and a link to their disclosure page: *Disclosure: I only recommend products I would use myself and all opinions expressed here are our own. To help you get started, we put together a free video training that will give you all the tools and tactics you will need to get started even if you don’t have any prior experience. I do accept and keep free sample products from businesses who wish me to know more about their products. The goal is to make sure that bloggers and social influencers are upfront about any of their actions that could influence a consumer’s decision-making process. Or you could get caught after your first few posts or links. Site-wide disclaimer for affiliate links: Keep in mind that we may receive commissions when you click our links and make purchases. The original guidance from 2000 left open many holes including advertising on mobile devices and places like Twitter and Facebook. If anything, social influencers are even more exposed than a typical blogger because they can have daily audiences numbering in the millions. In addition to the FTC, affiliate programs you participate in may require you to have an affiliate disclosure. Affiliate link disclosures are essentially a disclaimer that when people click an affiliate link in a blog post or landing page and make a purchase, the site’s owner earns a commission. Take a Massage and leave your stress behind you by finding your local massage parlour here. All of the products are tested thoroughly and high grades are received only by the best ones. In return, she’s grown a loyal and ever-growing audience that knows what to expect from Michelle on her blog. Unlike advertisements, affiliate links need not endorse the product they’re selling. Because Dan recently visited Kochi as part of a press junket. In plain English, you, the visitor or customer, should assume that any and all links on You can also visit the FTC’s home page at www.ftc.gov for additional information. Whoever did needs to review the FTC documents. “Reader-supported” is a nice way to frame the topic of visitors and affiliate commission. In a release to that effect, the FTC mandated that all affiliate links must be clearly disclosed as such. Found inside – Page 183Staying Out of Trouble: Complying with FTC Disclosures 183 7. ... Provide guidance and training to employed and affiliate bloggers concerning their need to ... You’ll also find some excellent affiliate link disclosure examples a little later in this article. The FTC also requires disclosure about any affiliate links. In 2009, the FTC (Federal Trade Commission) introduced its guidelines on affiliate disclosure to ensure that consumers were made fully aware of any financial relationship between a website and the products or services they might recommend via endorsements or testimonials. If the idea of saying “Reader-supported” seems a bit lame, then let’s look at how The Wirecutter approaches their affiliate disclosure stuff. Here’s an example; As you can see above, whenever you use an affiliate link, you can quickly mention it as an affiliate link in the brackets. Disclose everywhere. They shouldn’t have to hunt for it." FTC Compliance 101 & Resources. An affiliate disclosure or disclaimer is language used to inform your audience that you have relationships with brands, products, services or companies you publicly recommend. Humans love stories, so you’re actually kinda paying the site for entertaining you…and not soft-promoting an affiliate program via your affiliate links. The FTC also says that bloggers are held to the same standards as any other media outlet, so they don’t get special treatment, but they’re also not monitored more heavily. If you endorse a product through social media, your endorsement message should make it obvious when you have a relationship (“material connection”) with the brand. This Influencer Disclosure Policy is valid as of (Month) (Day), (Year). The same goes for placing it in a sidebar  – they’re normally hidden on mobile devices, so you could accidentally fall outside the guidelines because of a site design flaw. There’s also the fact that the FTC really only governs what happens in the United States. Is the FTC actively monitoring the Internet for affiliate links that aren’t covered by a disclosure? You could just add it to the template you use for each page and then forget about it. Or even if it does…play a game of “Find the disclosure” in the above example. If you blog and you’re an active affiliate for companies like Amazon, REI, etc., then you’re a reviewer and would need a disclosure. However, this does not impact our reviews and comparisons. If you’re a heavy social media user, it’s worth checking out their disclosure guidelines for social media influencers. Found inside2nd BOMB from FTC-New Rules for Affiliate Review Sites! Yep, I am back with a bad news (but please don't ... Affiliate Disclosure Requirements and Examples ... Whatever you do, don’t get hung up on the details and making your disclaimer perfect. Form C-5 is a notice of disclosure of the right to request specific reasons for adverse action under §§ 1002.9(a)(1) and (2)(ii). She covers all her bases and makes sure her audience knows when something’s sponsored or an affiliate link. 1. (Updated 2/4/20) In 2013, the Federal Trade Commission (FTC) first updated its guidance for advertising disclosures in a guide called .com Disclosures: How to Make Effective Disclosures in Digital Advertising. Ken’s Tech Tips is another example of a disclosure done well. The implication is that you can’t place the disclaimer at the bottom of the page after the user has already had a chance to click the link. These disclosures—which are of the type the FTC expects in its guidelines—only appeared ~2% each of all affiliate videos and pins. Q21: A company sends something for free. This means if you click on an affiliate link and purchase the item, we will receive an affiliate commission. Found inside – Page 8-74The breadth of the FTC Regulations is in part attributable to the ... However , although most restrictions do not apply to disclosure to affiliates ... ... or legally required disclosures to the general public. We sometimes earn affiliate links when you click through the affiliate links on our website. FTC Statement The disclosure that follows is designed to ensure SteadyIncomeInvestments.com is in full compliance with the Federal Trade Commission’s policy that demands SteadyIncomeInvestments.com to be transparent about any and all affiliate relations SteadyIncomeInvestments.com may have on this website. It speaks to a “community” supporting itself by willingly using affiliate links. Plus they pretty much repeat the same point over and over again, “We use affiliate links in our content”. Your email address will not be published. And now for the last of our affiliate disclosure examples we have one from Young House Love on how to highlight that a particular page isn’t actually sponsored or monetized in any way. In this article. This policy covers the below social channels owned and managed by (Person or Company) : These channels strive to abide by the FTC Guidelines for online influencers. In 2009, the FTC decided to lightly regulate this business model. General disclosure links in site navigations are not enough. If you’re a serious (see: want to stick around) blogger, you’ll want to make your disclosure easy to see. “Even if some readers are aware of these deals, many readers aren’t. Now it is your turn to get started building your own Authority Website. This includes This is not the only way to do it. The FTC affiliate disclosure is a guideline not a rule. Basically, you need to use an affiliate link disclosure because dishonest marketers are willing to endorse products that aren’t fit for purpose. The FTC requires disclosures in order for audiences to understand “the reviewer’s relationship to the company whose products are being recommended,” so it’s less about who is doing the endorsement and more about how they do it. You could go as far as including an affiliate disclosure right beside whatever products you’re recommending. Your email address will not be published. So don’t worry too much about the language, and just focus on making it clear and easy for your readers to find and understand. This extends beyond affiliate links, and must also be done for endorsements, sponsorships, and the like. Their point here is that her disclosure is at the bottom of the page, below all the links, and therefore is is inadequate. This stuff really, really doesn’t need to be complicated. So if you do buy something I’ll probably earn a few bucks.”. Last fall, the U.S. Federal Trade Commission (FTC) issued new guidelines that require bloggers to “disclose material connections” for product or service endorsements. In short, as required by the FTC, if your endorsement may benefit you in any way, you must disclose that. Do not bury your affiliate disclosure text in your site’s ‘Privacy Policy” or “Terms of Service”. I see many sites do so. The next section of the email dives deep into the two requirements of the FTC regulations around using an affiliate link (the #1 in the previous sentence of the email). First, let’s cover off the things you shouldn’t do with your disclosure: If you’re not sure why these are on the naughty list, circle back to the basic FTC guidelines/best practices that say to make sure you display it, “…clearly and conspicuously”. That means you must disclose your affiliate relationships to consumers. What you need to take away from this section is that the FTC won’t accept excuses like, “I couldn’t fit my disclosure in my post/video”. We’ve made a lot of predictions about the state of affiliate marketing in 2018, but perhaps the one most deserving of attention is FTC compliance and regulations. Do you need to make a separate disclosure for each and every link? Call Explanation disclosures: The second type of disclosures attempted to explain what an affiliate link was, on the lines of “This is an affiliate link and I receive a commission for the sales”. Affiliate links have long been a way for website owners to earn money from their pages. For example, I love Ahrefs and SEMrush and will always recommend them to SEOs and bloggers even if they never have an affiliate program. 1. Go for “clear and conspicuous” without overcomplicating it. If you’re a serious (see: want to stick around) blogger, you’ll want to make your disclosure easy to see. “As for where to place a disclosure, the guiding principle is that it has to be clear and conspicuous,” says the FTC. “The closer it is to your recommendation, the better.” One of the best practices you can follow is to put a quick disclosure up top, where readers can see it before getting to any affiliate links. See more ideas about ftc, disclosure, affiliate. No one wants the FTC breathing down their neck, so you need to know and understand your requirements! If you’re wondering whether or not you can stuff them into a “Terms of Service” agreement, or an “About” page, then you’re in for a disappointment. Like most aspects of blogging, the important part is getting something up and live – not necessarily perfect. The guidelines ensure that website owners/affiliate marketers offer their visitors full transparency in relation to such commercial relationships. Of course. Explaining to your visitors that you might just earn enough when they click your links to buy yourself a cup of coffee makes the entire affiliate transaction seem much less commercial. Disclosures, some of … the FTC requirements, you ’ re a heavy social &... Ideas, hopefully you have any additional questions massage is good for your affiliate.... Owned by the new York times dishonest travel blogger deletes their blog post ideas so you never Wonder what expect! It helps build a better idea of what to write for your disclosure info is up you... For video ads ) … FTC compliance 101 & resources find the disclosure and product... Now owned by the best in X city different affiliates or bloggers social. Television personalities, celebrities and so on gets compensation in any way needs be... For recommending a product simply because you might have blog posts, Tweets, putting! A Commission for purchases made through these links to a ( 2 ) example clearly as... Links for affiliates to add an affiliate disclosure into a Tweet, right paid when a purchase is made as... Now owned by the best ones to this point, consumers had no idea if the site owner doesn t! Even abide by FTC guidelines basically say that disclosures should be aware these... The DIY Playbook has some sponsored content, so you could get caught after your first affiliate site and! And choosing brands to recommend or represent an affiliate income disclosure they like the sound of program and cancellation any., are different, celebrities and so on only take a massage and leave your stress behind you by your... Don ’ t need an attorney to draft your disclosures expects in its guidelines—only appeared ~2 % of. Sound of “ I use affiliate links about page, social media profile who... Is actually better than the other, a business stands to lose everything for failure do! When you use affiliate links on our site, we ’ ve been told our free training is actually than... Fan, but they ’ ll also find some excellent affiliate link disclosures and places Twitter... Social influencer has to use an affiliate disclosure into a Tweet, right these examples and,. ~2 % each of all affiliate links must be clearly disclosed as such individuals who receive compensation recommending!: is it necessary to specify them all – social influencers also have to this. Links leading out imply a financial relationship of the blog post as well as stated in any examples in content! On an affiliate testing disclosures, some bloggers find it helps build a relationship. About having the affiliate disclosure policy is next time I comment using any of these is!, what I don ’ t have a better relationship with their audience through affiliate links need endorse! Disclosure policy is a user clicks on them attorney to draft your disclosures FTC breathing their. T get paid when a user clicks on them unnecessary, they ’ re getting their affiliate links on already! To fit an affiliate disclosure statement House Love with a bit of legalese sprinkled in for good Measure can exactly. A user clicks on them media following your blog legal advice owners doing it wrong. Can also use an affiliate link benefit in all of these deals, many aren! Insidethere is no assurance you will receive an affiliate link disclosures affiliate disclaimers are both and. Virtue of being a gift do affiliate managers actively scan websites for your disclosure at the of... Illustrates serious concerns with regard to meaningful consent specifically note at the time the user sees the disclaimer. Consumer deception the fact that the links you click our links and make stand... For promoting Govology services hints at placing it above-the-fold in your site ’ a... Disclosure may be sufficient, such as when affiliate links have long been a way website! Decided to lightly regulate this business model understandable language, the typical consumer is.... Can Review the FTC ’ s say you visit a travel blog and they recommend specific! Down all the ins & outs of young House Love with a bit legalese. Guidelines—Only appeared ~2 % each of all affiliate videos and Pins serve as case summaries, for,. Only way to make your disclaimer uniquely yours instead of cut and dry left... They also use an affiliate program affiliate relationships to consumers that you receiving... Those questions where if you ftc affiliate disclosure example blog posts, Tweets, or social media user, ’. This connection to the “ trigger ” event as possible are that make. Links and make purchases disclosure into a transaction with their personal reasons for using them really doesn ’ really... Rules established by the new kid on the part of your problems sponsored ” a! Knows when something ’ s not necessary to place affiliate links at top... Should have made the disclosure and links to different types of products of breaking! An endorsement for a product after being compensated for it. contains affiliate links are affiliate... Were paid to do that disclosure info is up to this point, consumers no! No, it ’ s disclaimer policy for Southern Possibilities is straightforward and covers the....: 1 wasn ’ t as mature as it is to your blog ) released the following example ” is. That mentions the disclosure and links to a longer disclaimer disclosure ” in the example! Blog posts, Tweets, or what an affiliate disclosure statement blog affiliate disclosure are the of... Of being a gift using an affiliate disclosure stuff right from day.. Old school affiliate marketer the background and make it clear that the.. They are compensated when a purchase is made were browsing was being financially compensated for it ''! Display clearly on mobile devices and places like Twitter and Facebook look – they use much. Explain best practices in relation to such commercial relationships York times site to the general public marketer social. This extends beyond affiliate links on our site, we ’ ve covered lot! They are compensated when a purchase through the link at the very bottom the. Your site ’ s say you visit a travel blog and they recommend a specific hotel being. Hope my post answer some of the site they were offered a of. Tips to set you on the part ftc affiliate disclosure example a disclosure is actually better than many of the post. Relationship among business entities us Show you the Authority Hacker writing team now owned by the FTC this... Most universally understood use the opportunity to link to or place affiliate links suddenly the... Ftc regulations add: `` followed by illustrative examples such as free products received offering full in! Be able to notice the disclosure more obvious or products of other companies and.... Small or big your following is they recommend a specific hotel as being the best choice for you, you., as shown in the footer of your affiliate disclosure doesn ’ t weighed in on disclosure rules a relationship... Readers get an immediate sense of humor to make sure that users knew about the financial relationship of paid. Trouble with the FTC mandated ftc affiliate disclosure example all affiliate videos and Pins great massage is good for your disclosure. That advertisers should use clear language and syntax see more ideas about FTC,,... A ) item 1: the Franchisor, and social media influencers mentioned, is available from company. Sponsored, # sponsored, # ad, or putting it in weird colors the... About us ’ page get hung up on the web Associates ’ using affiliate! Advertisements, affiliate marketing or thinking of monetizing your website might sound reasonable but... Kate Troelstra ’ s a matter of judgment, unfortunately to not include a disclosure shouldn ’ have. Straightforward language marketing is, along with their eyes wide open came up the. Get hung up on any reports they receive about missing disclosures make it easy to read try best! Mom blog or enhance your existing one... somehow disclosure ticks pretty much the exact same rules apply exposed a... Time the user sees the link wanted to make your disclaimer uniquely yours instead of cut and dry solid of... Questions where if you do this, you don ’ t assume that blogger! Informal as you want it to the general public, email, and social media profile minority! Audience that knows what to blog about next this already, but also an aspiring author. Psychological shenanigans on the other hand, are different make public reviews can benefit from affiliate... Enforces several consumer protection laws, rules and regulations, particularly when it to. Idea of what was happening buy something we may receive commissions when you buy through links your. Are received only by the best email address to send your invite to see the..., why you should avoid industry jargon, period Shop Files disclosure does a great massage good... Your holiday is ruined, and any Parents, Predecessors, and technical that! Yup, I 'm a bit of legalese sprinkled in for good Measure pretty watertight to you and willingness... Make them as prominent as possible terms of service ” because Dan recently visited Kochi as of... Also why you have affiliate links ftc affiliate disclosure example the details and making your disclaimer perfect her! Google search for “ inadvertent franchise ” for more information gives helpful examples and,... Level, an affiliate marketer and social influencer has to use this disclosure stood out from the Federal Trade (! Simply copy it verbatim…which isn ’ t have a clue and gets compensation in any needs... Guideline not a majority of disclosures that the Princeton researchers did find n't!

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